The 28th edition of Cosmoprof Asia concluded with remarkable results, reaffirming its role as the ideal B2B platform for global beauty stakeholders in the Asia-Pacific. From 11 to 14 November, Hong Kong welcomed 64,761 visitors from 140 countries and regions, who explored the latest trends and innovations presented by 2,688 exhibitors from 46 countries and regions (40% coming from outside China, Taiwan Region and Hong Kong). This influx of international business travellers provided a significant boost to the local economy.
The event recorded a significant increase in international attendance, with a growth rate of approximately +6.5% compared to last year, underscoring the show’s global appeal. Attendance from Asia recorded a steady growth, while overall, 75% of visitors came from outside Hong Kong, with notable increases from major strategic markets such as South America (+45%), North America (+21%), Europe (+13%), Middle East (+24%) and Africa (+38%).
Two Venues, Four Specialized Events
The exhibition spanned two venues and featured four specialized events:
- Cosmopack Asia (11–13 November, AsiaWorld-Expo): showcased the excellence of the beauty supply chain, attracting importers, distributors, brand owners, R&D managers, and product developers eager to discover cutting-edge solutions in ingredients, machinery and equipment, packaging, contract manufacturing, and private label. Attendance at Cosmopack Asia grew by +17% compared to 2024, confirming its role as the reference point for innovation in production.
- Cosmoprof Asia (12–14 November, Hong Kong Convention & Exhibition Centre): distributors, importers, wholesalers, and beauty professionals explored the latest proposals from across the Asia-Pacific region.
The participation of 16 group and country pavilions, including Australia, China, France, Germany, Hong Kong, Italy, Japan, Korea, the Philippines, Poland, Singapore, Spain, Switzerland, Taiwan Region, Thailand, and the USA, enriched the exhibition's offering with the latest international novelties, offering visitors a truly global perspective.
