NEWS > 13 October 2025

THE EVOLUTION OF MACHINERY IN THE COSMETICS INDUSTRY: FUNDAMENTALS, DIGITAL TECHNOLOGY, AND SUSTAINABILITY

BY DEANNA UTROSKE


 “Industry 4.0” refers to the targeted integration between the digital and physical dimensions—an approach set to profoundly transform manufacturing processes. At the same time, well-established production technologies, which have ensured reliability and continuity over the years, continue to play a central role.

From expert insights emerge concrete examples of this evolution: from advanced automation to digital solutions, up to the growing commitment to combining technological innovation with environmental sustainability.
 
image 2 THE EVOLUTION OF MACHINERY IN THE COSMETICS INDUSTRY: FUNDAMENTALS, DIGITAL TECHNOLOGY, AND SUSTAINABILITY

Established Manufacturing Technologies Remain Essential

Core technologies remain crucial and are progressing alongside emerging ones. Machinery needs in the cosmetics, personal care, and fragrance industry are distinctive from those of other industries, which is why technologies and equipment that work well and meet those needs are in-demand for years or even decades after being introduced to the market.

“Liquid filling, in particular, is an area where Marchesini Group Beauty is seeing strong demand,” according to Lorenzo Gatti, that company’s Sales Director, who goes on to clarify that “among the most frequent requests we hear from cosmetics companies, one word stands out: fragrance. Not just as a product, but as an experience to be crafted with care.”  “Our experience tells us the market is buzzing, and fragrances are quickly becoming the stars of new production lines,” says Gatti.
 Another good example of the importance of core capabilities even during the transition to Industry 4.0 are lipstick molding machines from Citus Kalix, which have long been an industry staple. As Filiberto Cacciari, Head of Customer Service and Marketing at Citus Kalix and ADMV reminds us, the company “[invented]…silicone technology for lipstick molding.” And he says, when machines from their CRLA Range are “combined with our silicone molds, they deliver perfect finishes and offer broad customization possibilities.” He also highlights the value of packaging machinery that is “specially designed to run even the most delicate cartons with careful handling” and how the company has innovated in this space to solve a challenge in fragrance packaging: “the KP600 Liner EVO,” says Cacciari, “was developed in response to the specific demands of the perfumery market. It combines our KP600 EVO cartoning machine with a protective liner module, ensuring maximum product security and flawless presentation. This solution addresses the critical need to protect high-end fragrance products during distribution. By integrating cartoning and liner application in one streamlined process, the KP600 Liner EVO increases efficiency, reliability, and quality assurance for luxury packaging.
 
Recent news from equipment makers reminds us that Citus Kalix isn’t alone in helping move reliable manufacturing solutions into tomorrow. US-based FlackTek specializes in industrial technology premised on the physics of centrifugal acceleration. The company’s machinery is used in multiple industries to mix, disperse, homogenize, mill, de-gas, and more. And in July of this year, FlackTech introduced a 50kg version of its patented, dual-asymmetric centrifuge machine design.
In his comments to the press, CEO Matt Gross said that the new machine (now part of the company’s range of equipment that accommodates volumes from 200g through to 300kg), “is about more than capacity; it’s about flexibility. We’re committed to giving our customers more options to scale with speed, precision, and confidence. The 50kg system is another step in our mission to support agile, end-to-end production without compromise.”
image THE EVOLUTION OF MACHINERY IN THE COSMETICS INDUSTRY: FUNDAMENTALS, DIGITAL TECHNOLOGY, AND SUSTAINABILITY

Where Digital Technology and Environmental Sustainability Intersect

Regardless of how traditional or transformative manufacturing technology is, environmental sustainability is a cosmetics industry priority. And machinery makers play an important role in this regard. “The two biggest forces shaping our sector today are sustainability and digitalization,” says Filiberto Cacciari, Head of Customer Service and Marketing at Citus Kalix and ADMV. And Stefania Chen of Wish-Tech makes a similar observation saying, “automation works best when aligned with fast-changing consumer demands such as customization and sustainability.”

Cacciari explains further saying, “in recent years,” Citus Kalix has “seen a growing demand for sustainable and eco-friendly packaging, both in primary and secondary formats. Brands are increasingly interested in materials that are recyclable, lightweight, or sourced from renewable origins. At the same time, luxury and premium packaging remain essential for high-end beauty, with protective features gaining importance especially for fragrances and skincare.”  With that in mind, Coesia Group (which owns Citus Kalix) implemented what it calls a “GREENMATION strategy… a production revolution that combines automation with eco-friendly solutions helping beauty brands stay efficient, cost-effective, and sustainable.
 
Lorenzo Gatti of Marchesini Group Beauty shares a recent example of how that company also is supporting manufacturers’ sustainability endeavors. “The cosmetics and pharmaceutical industries have been steadily converging in recent years…. More and more cosmetics companies are expanding their product lines with personal care offerings in the form of food supplements,” observes Gatti when asked about the beauty-from-within movement. And he goes on to tell me that “among the latest projects we’re working on is a solution for a client in the nutraceutical sector, with whom we’ve collaborated to support the transition from plastic trays to paper ones.”
“Switching from plastic to paper trays offers several advantages in terms of environmental sustainability, especially when it comes to transport efficiency.” Though changing materials involves a degree of complexity. “It’s a process,” says, Gatti, “that requires careful study and expertise—including [expertise] in robotics…. Our Group is able to offer tailored solutions for the nutraceutical industry, which sits at the intersection of pharma and beauty.”
 And he proudly shares that “having an in-house team dedicated to designing paper trays is definitely a plus, as it allows us to carry out an in-depth analysis of the customer’s needs and propose the right solution, not only in terms of cost savings, but also in terms of product machinability.”
 
Cosmetics Industry 4.0 has not yet fully arrived. But change is underway; and machinery makers—including Marchesini Group Beauty, Citus Kalix, and Wish-Tech—continue to innovate, merging digital and physical capabilities to support cosmetics, personal care, and fragrance companies in meeting their strategic imperatives.
 
At Cosmopack, the world of machinery, automation, and technological innovation has always taken center stage. With a constant focus on the most advanced solutions, the event stands as a benchmark for those looking toward the future of cosmetics.
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