COSMOPROF AND COSMOPACK AWARDS ASIA 2025: DISCOVER THE WINNERS

The Cosmoprof Asia Awards, an esteemed initiative from the Cosmoprof network and curated by the global agency BEAUTYSTREAMS, honors outstanding achievements in product innovation, visionary design, and the most exciting breakthroughs showcased at Cosmoprof and Cosmopack Asia.

A jury—comprising Retailers, Brand Executives, Designers, R&D specialists, B2B & B2C Press, and Industry Influencers—handpicked the very best innovations from the 2025 exhibitors.

Explore the exceptional companies that shone brightest as the Cosmoprof & Cosmopack Asia 2025 Winners.

Join us in celebrating the creativity and vision that earned them this prestigious recognition!

FOR THE HAIR PRODUCTS CATEGORY, MAKEMAKE INC. WINS WITH SOOO SWIM SHAMPOO 500ML (SOUTH KOREA)

“Great innovation,” and “a clear breakthrough” were some of the adjectives jurors chose to praise this shampoo, which employs patented Zeodualite™ technology to neutralize over 96% of residual chlorine on hair while protecting the scalp and hair cuticles. While conventional shampoos only mask odor or dryness, the patented Zeodualite™ technology’s dual-action system combines zeolite, sodium thiosulfate, and vitamin C to adsorb, neutralize, and detoxify chlorine, achieving over 96% removal. Vitamin C also provides antioxidant protection, helping to defend the scalp and hair from chlorine exposure’s oxidative stress.

“This is a much-needed innovation for the growing swim care market,” one juror noted.

The formula combines safe EWG Green ingredients with amino acid-based surfactants to offer a high performance with low irritation, offering, the panel said, an “excellent balance between performance, safety, and sustainability.” The shampoo is also infused with hyaluronic acid complexes, ceramides, naturally derived oils, keratin, and polyquaternium to restore softness, shine, and manageability.

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FOR THE HOME & PROFESSIONAL DEVICES AND TOOLS CATEGORY WINS FEAGLE CO LTD WITH PLUNA (SOUTH KOREA)

Jurors called out this device’s “good design concept” and “unique positioning” when choosing it as a winner. The Pluna is a hand-held device for use at home, which employs cold plasma technology to weaken the binding proteins that connect skin cells, so that skin can maximize its absorption of active ingredients without stimulation or pain.

The device “successfully miniaturizes professional-grade cold plasma technology for safe home use,” one panel member said. The device’s actions include sterilization to kill bacteria; the promotion of absorption of active ingredients; skin regeneration that induces cell proliferation; and an anti-inflammatory effect that reduces the expression of inflammation with a low temperature of 27 degrees Celsius. The device is used with an accompanying nano-gold gel, a moisturizing gel infused with 24k gold, to enhance the treatment’s benefits. “A beautiful and intelligent plasma device that makes advanced skin care accessible to everyone,” one juror said.

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FOR THE PERSONAL CARE & BODY CARE PRODUCTS CATEGORY WINS BELLABACI INTERNATIONAL WITH MENO-FREE COMFORT BODY NIGHT LOTION (SOUTH AFRICA)

The panel liked that this cream “taps into a highly under-served, high-value demographic,” as it targets stress-related discomfort and visible body skin redness associated with menopause and perimenopause. Among the cream’s ingredients are wild yam extract to support comfort during the menopausal transition, and Neurophroline™ to help reduce the appearance of stress-related dullness. One juror liked that the cream is an “innovative concept addressing a gap in the market and tapping into [the] neuroscience trend.” The cream’s blend of aromatherapy and homeopathy ingredients is intended to support relaxation without overwhelming the senses, to offer a nighttime self-care ritual.

The cream moisturizes deeply overnight; replenishes dry, itchy skin; supports barrier repair for a smoother, suppler feel; helps soothe visible redness and sensitivity; softens the look of crepiness and uneven texture; and leaves skin velvety, non-greasy, and comforted. “The texture and fragrance are lovely and [the cream] contains great active ingredients,” was one panel-member’s verdict.

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FOR THE GREEN & ORGANIC CATEGORY, WINS LABORATOIRE SCIENCE ET NATURE WITH CENTIFOLIA DEODORANT STICK REFILLABLE 48H CITRUS FRUITS (FRANCE)

Jurors noted that this natural deodorant “successfully tackles the core weakness of the organic deodorant category: efficacy and durability.” The deodorant balm offers proven 48-hour odor control while being composed of 41% organic and 100% natural-origin ingredients. It’s free from essential oils, baking soda, alcohol, and aluminum salts, instead using mineral salts – namely magnesium hydroxide and magnesium carbonate hydroxide – derived from dead sea minerals to combat odor and absorb moisture, alongside triethyl citrate, a natural-origin deodorant active ingredient that neutralizes odors.

One of the jurors described the product as “a high-functioning green innovation that balances purity, practicality, and real efficacy.” The deodorant also contains an upcycled grapefruit extract derived from food waste, that soothes the skin while providing a citrus fragrance. The deodorant has COSMOS Organic certification, is packaged in 100% recycled PP, and is refillable, saving 64% on plastic versus buying a new stick. “A scalable, high-integrity product perfectly positioned for the premium APAC clean beauty space,” one panel member commented.

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FOR THE SKIN CARE PRODUCTS CATEGORY WINS STANDARD SEOUL WITH BOUNCY BOOST SERUM (SOUTH KOREA)

The panel loved the “playful” appeal of this serum, formulated with Act Capsule™ balls that each burst upon application to release firming actives, with any burst capsules in the bottle naturally reforming overnight. This mechanism ensures that every use feels fresh, potent, and effective. “[A] super-fun yet effective product. It's playful but the science behind it is real,” said one juror.

The formula – which includes a pink elasticity complex collagen, PDRN, and the Act Capsule™ balls – also incorporates a patented biotechnology-powered fermentation technology that improves the production level of recombinant human collagen in the skin, boosting skin elasticity and firmness. “A brilliant mix of biotech innovation and sensory joy – proves that skin care science can also be emotionally engaging,” noted one panel member. In tests, after four weeks of use pore count decreased by 16.1%; pore depth by 15.2%; outer skin firmness improved by 7.6% and inner skin firmness by 5.0%; and eye-area wrinkles showed a 10.49% improvement. “The clinical results – especially the improvements in pore structure, firmness, and wrinkle reduction – validate [the serum’s] premium positioning,” said one juror.

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FOR THE MAKE-UP PRODUCTS CATEGORY WINS SHANGHAI MAOJUE BIOTECHNOLOGY CO., LTD. WITH EUFOREAL TINTED REPAIR CREAM (CHINA)

This cream’s sensorial feel, refined texture, and focus on post-procedure care all won praise from the jury. The sheer coverage tinted moisturizer is infused with skin care actives to blur, brighten, and revive, and is suitable for caring for skin post-procedure. The formula includes a patented plant stem cell ingredient – Vita Biorhythm – derived from Portulaca grandiflora cell cultures, for the treatment of skin blemishes due to aging. In tests, an 0.002% concentration of this ingredient was shown to increase MT1 expression by 218%; type I collagen by 24%; and type III collagen by 17%. The ingredient allows the formulation of a product with enhanced efficacy without compromising on its consistency or texture. One juror noted that the product “perfectly capitalizes on the massive Asian trend of routinized aesthetic medicine by offering an effective, safe, and beautiful post-procedure solution.” The product is composed with a smoothing elastomer gel with a unique 3D structure that creates a refreshing and bouncy jelly cream consistency and texture. “Elegant texture, credible science, and a clear consumer story,” added one juror.

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FOR THE MAKE-UP FORMULA CATEGORY WINS TAIR JIUH ENTERPRISE CO LTD WITH IONIC FILMLESS WHIPPED JELLY POWDER (TAIWAN REGION)

One juror pronounced this transformative jelly-mousse-powder formula “a game-changer for the masstige-premium clean beauty segment.” Another called it “a stunning innovation – playful, technical, and sustainable all at once,” that “represents the future of base textures.” The formula employs Tair Jiuh’s patented JCP™ ionic adhesion technology, creating a positive–negative charge for waterproof, long-lasting wear that’s weightless and non-sticky, without using film-formers.

The formula applies with a jelly consistency, then transforms to an airy mousse, before finishing as a soft matte powder.

This transformative texture earned the formula praise as a “standout innovation with its jelly-to-powder texture and cloud-skin feel” achieved “without using silicones.” Among its ingredients are 75% water and 11% oil for a comforting, cooling feel. It also encompasses a 1% TJ RICENZA™ skin care complex featuring hyper-fermented rice water, rice peptides, and ethyl ferulate, plus emollients for hydration, all clinically proven to smooth, brighten, and reduce wrinkles. The formula is additionally 96% natural, 92.4% COSMOS-certified, vegan, and microplastic-free.

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FOR THE SKIN CARE FORMULA CATEGORY WINS ICURE PHARM & COSMETICS INC WITH NMN SLEEPING MASK (SOUTH KOREA)

“Love the ingredient story and link to nighttime restoration and sleep,” said one juror of the NMN Sleeping Mask, adding that “the texture is beautiful and absorbs very well.” The formula supports the skin’s circadian rhythm and promotes holistic skin care benefits including stress relief and overnight renewal. Its ingredients include NMN, or nicotinamide mononucleotide, prized for its anti-aging qualities by boosting NAD+ levels; phyto-serotonin from banana; phyto-melatonin from jujube; multi-vitamin beads; and ivy extract for improved firmness. “Adding NMN [offers] a cutting edge in this product, as it represents a…unique point of sale [by reflecting] the global trend regarding NAD+ and [its] anti-aging [benefits],” said another juror. The formula spotlights a semi-emulsified texture without using traditional emulsifiers.

This combines the best of traditional solubilized formulas’ lightweight qualities with conventional emulsified creams’ intense moisture to offer a refreshing, hydrating application that’s quickly absorbed. The active ingredients provide hydration, improve wrinkles, offer anti-aging protection, and enhance skin firmness for a more youthful-looking complexion. “A sophisticated fusion of biotech and circadian care – elegant, credible, and indulgent, setting a new standard for sleep-based skin care,” was one juror’s verdict.

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FOR THE PACKAGING DESIGN & MATERIALS CATEGORY WINS SHINKWANG M&P WITH MONO-MATERIAL CONTAINER (SOUTH KOREA)

Jurors appreciated that this container is crafted from an all-PP mono-material, that’s coated using a natural matte PP resin, to create a premium finish without using a different material coating or any secondary processes. This in turn cuts the packaging’s waste, reduces the cost by up to 50%, and reduces its environmental impact. “This container sets a new eco-efficient benchmark by proving that premium aesthetics, full recyclability, and cost reduction are not mutually exclusive,” said one juror. The structure of the container itself is designed for residue-free dispensing, so all of the formulation inside can be used.

The vessel is compatible with liquids, creams, and various viscosities, and is available in spray, pump, and airless formats. “Love that it’s compatible with a variety of formulas and has residue-free dispensing,” said one juror. Additionally, the container’s design flexibility allows for myriad shapes and sizes, so it can be customized according to different brand concepts while maintaining recyclability.

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FOR THE INNOVATIVE TECHNOLOGY CATEGORY WINS AUSMETICS DAILY CHEMICALS (GUANGZHOU) CO., LTD WITH JELLY MULTI-SHIELD: ASTAXANTHIN & RUTIN ENCAPSULATED SUNSCREEN (CHINA)

One juror praised this lightweight, jelly consistency sunscreen as “a science-driven sunscreen that finally feels wearable, smart, safe, and beautifully executed.” The product provides broad-spectrum protection with skin tone correction in a variety of tints. Formulated to combine ultra-high efficacy with safety, the formula spotlights Ausmetics’ patent-pending, engineered double encapsulation system.

This sees UV filters microencapsulated in a silicone oil phase to minimize skin penetration, while water-phase capsules carry astaxanthin and rutin to offer both antioxidant support and a natural tint. Astaxanthin particularly can raise SPF by 9%, while 0.5% rutin extends defense into the blue-light range. While offering SPF 50+ protection, the formula has a clear, bouncy, jelly texture that feels ultralight and non-sticky. “The sensory feel is incredible, [it] absorbs easily into skin [and is] infused with great active ingredients too,” noted one juror. The formula comes in different tints thanks to its naturally derived pigments: sheer green from rutin to counteract redness; golden orange from astaxanthin for radiance; and soft blue from astaxanthin and rutin for brightening. “Technically advanced yet highly wearable – a perfect example of science meeting consumer delight,” commented one panel member.

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FOR THE SUSTAINABILITY CATEGORY WINS TAIR JIUH ENTERPRISE CO LTD WITH ECO-BOTANICAL LIFTING PRIMER STICK (TAIWAN REGION)

Inspired by the endangered shoebill bird, this lifting primer stick is crafted as a bird-like gua sha design to provide skin care, massage, and make-up prep. One panel member called it “a standout holistic innovation blending sustainability, ergonomics, and [a] sensorial experience.” The balm-to-oil texture melts on the skin, to de-puff and hydrate while leaving a pearl finish. The formula is infused with 95% natural origin COSMOS and Ecocert-certified ingredients including TJ Revive-Botani Ritual Shot Oils, a blend composed of Fair Trade argan oil, six super oils including baobab, moringa, and marula, and botanical extracts such as resurrection plant, devil’s claw, and licorice, that all firm, brighten, and strengthen the skin barrier. And its natural pigments, available in 150 shades, deliver a silky payoff.

“The [product’s] ergonomic design and certified formula elevate eco-luxury standards,” noted one juror. “It feels sincere and responsible, balancing aesthetics, inclusivity, and verified sustainability.” The stick is created in a low-temperature 60°C molding process that preserves the actives and ensures 12-hour wear, while reducing carbon footprint by 25%. The container is made from mono-material bio-PP sourced from 30% vegetable oil waste and is fully recyclable and food-grade safe, with jurors noting the product’s “strong sustainability credentials.”

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