The Italian Trade Agency (ITA), in collaboration with Esxence – The Art Perfumery Event, a Company part of BolognaFiere Cosmoprof, presents an extraordinary fragrance showcase in New York City.
On October 17, 2025, the 102nd floor of One World Trade Center Observatory will be transformed into a multi-sensory gallery celebrating Italian perfumery, featuring more than 20 of Italy’s most innovative fragrance houses showcasing their collections and latest creations.
Throughout the day, buyers, press, and influencers will be invited on an immersive exploration of Italian olfactory artistry and innovation. Guests will be among the first to discover a curated selection of avant-garde fragrances that celebrate the craftsmanship, heritage, and contemporary flair of Italian design.
Event Highlights
- Exclusive U.S. Showcases – 22 Italian fragrance brands presenting their newest creations
- Immersive Experiences – multi-sensory installations designed to tell the story of each scent • Industry Programming – panels, networking sessions, and curated press experiences
- Iconic Venue – One World Trade Center Observatory, offering a breathtaking backdrop of New York City
- Special Olfactory Journey – curated by Esxence, in collaboration with the Italian Perfumery Institute, capturing Italy and its fine art of living
The Dance of the Scents – A Sunset Performance
As the sun sets over Manhattan, the program will conclude with The Dance of the Scents, a performance conceived and produced by ATELIER Creative Services, Inc. and presented by members of The Joffrey Ballet. Each dancer will be paired with a distinct fragrance note and costumed to highlight the olfactory effect. As the dancers come together, their scents will combine, creating a multisensory experience that illustrates the process of fragrance composition. This finale will showcase the creativity and innovation at the heart of Italian perfumery.
Featured Fragrances:
Abaton • Acqua dell’Elba • Acqua di Sardegna • Aulentissima • Bois 1920 • Casamorati • Essentia Puglia • Giardini Di Toscana • Gourmet • Jacques Zolty • Jusbox Perfumes • Les Folies du Parfum • Marcoccia Profumi • Moresque • Nobile 1942 • Olfattology • Posh Extrait • Profumo di Firenze • Sandalia Shardana Luxury Collection • WA:IT • THoO • Xerjoff
