Within the rich program of events dedicated to the culture of beauty and wellness, on Saturday 20 and Sunday 21 September, at the Garden of Palazzo Castiglioni, Cosmoprof will present a schedule of meetings and in-depth discussions aimed at engaging citizens directly. With the Intimate Masterclass by Cosmoprof, renowned experts and speakers will guide authentic experiences to explore the deeper meaning of beauty — as an expression of awareness, wellbeing, and identity.

 

Another key moment of Milano Beauty Week is Beauty Gives Back, where visitors, in exchange for a suggested donation, can choose from cosmetic products offered by participating companies in support of La forza e il sorriso. Thanks to Love is in the Hair, visitors can also enjoy hairstyling services provided by professional hairdressers from partner companies, again for a voluntary contribution. The initiative is organized in collaboration with Gruppo Prodotti Professionali per Acconciatori of Cosmetica Italia. Proceeds from Beauty Gives Back and Love is in the Hair will support La forza e il sorriso Onlus in its mission, helping the project expand nationwide. The goal is to offer participants valuable moments of wellness, serenity, and sharing — helping them regain self-confidence, rediscover their identity, and look in the mirror with a genuine smile.

 

Cosmoprof will present Intimate Masterclass, an engaging program of experiential sessions focused on wellbeing, self-expression, and authentic beauty. To ensure deeper connection and genuine exchange, participation will be limited to small groups.

In addition, BolognaFiere Cosmoprof will also take part in Milano Beauty Week 2025 through a collaboration with Quattrozampe in Fiera, the B2C event for pet lovers. A fully equipped pet SPA, the Dog Beauty Cube, will be set up in Piazza Castello in central Milan, where experts will advise on the best beauty products for our four-legged friends. Dedicated sessions on pet care and wellbeing will also be included in the Intimate Masterclass by Cosmoprof program.

 

Alma Cannì teaches how to walk with confidence and radiate trust, feeling more centered and aware through posture. Discover how to communicate authority and authenticity through gestures and body language.

 

Hands are the first thing we notice after the face, and nails are their most personal expression. Shape, color, details — every choice tells a story about who we are. Isabella Franchi (aka Unghiedellamadonna) will guide a journey through aesthetics and identity, nail art and personality. Sometimes, a single nail can say it all!

 

Fabienne Rea will demonstrate how makeup can be a tool of authentic self-expression, enhancing individuality and natural beauty beyond imposed standards and aesthetic stereotypes.

 

Play is not only leisure but also a powerful tool for personal and professional growth. Through the metaphor of serious play, Alessandro Galante will guide participants in discovering how to harness their own strengths, face challenges with greater confidence, and turn them into opportunities.

 

7:00–8:00 pm 

A sparkling prosecco toast celebrating the bond between pets and humans — a moment of shared beauty and affection. Cheers with the paw!

With exclusive tasting of Patatas Nana gourmet chips, served hot from the iconic Nana Lamp and paired with special recipes such as lime & pepper and champagne reduction.

 

Spa and wellness expert Raffaella Dallarda dedicates this session to parents, showing how naturopathy can support children’s growth and wellbeing naturally. From healthy nutrition and gentle remedies to energy-balancing techniques, discover how to strengthen the immune system, promote sleep, and help children manage emotions in harmony with nature.

 

12:30am –1:30pm 

Nature is a powerful ally for the wellbeing of pets too. In this Masterclass, Victoire Spas will explain how osteopathy can support both the physical and emotional health of animals in a safe, gentle, and personalized way. From prevention to rebalancing, discover how animal osteopathy works, how wellbeing is assessed, and how a treatment session unfolds.

 

Emotional intelligence lights up inner beauty, revealing it outwardly in all its authenticity. Discovering and nurturing emotional potential means cultivating deep self-awareness, which reflects in more genuine relationships, a stronger presence, and a beauty that goes beyond appearances, rooted in true essence.

 

3:00–4:00 pm 

An exclusive and intimate session with internationally renowned cosmetologist Umberto Borellini, exploring the connection between skin, emotions, and cosmetics. A candid conversation, with practical tips, ingredient insights, and skincare secrets for conscious beauty.

 

4:30–5:30 pm 

Daily hygiene and prevention are key to ensuring pets’ health and quality of life. Scientific consultants Fabia Scarampella and Costanza Blasi (Animalderma) will present an integrated and personalized approach combining nutrition, coat care, veterinary checks, and holistic wellbeing strategies. A practical, coordinated framework to keep pets healthy and thriving.

 

Visit the event website to register for the Intimate Masterclasses and download the Milan Beauty Week app to access the meetings.