COSMOPROF 2026

Cosmetics Stage is a space dedicated to innovation and trends in the beauty world, where industry leaders will present content focused on the main macro-trends shaping the beauty industry, with a specific focus on the retail channel. 

 

The sessions will explore the evolution of the European and international market, competitive dynamics, and growth opportunities for brands in a scenario marked by innovation, regulation, and new consumer needs. There will also a focus on omnichannel strategies (integration between online and onsite) and the impact of Gen Z and artificial intelligence on the consumer journey, from product discovery to post-purchase. The program will be rounded off by the most advanced technologies—from the microbiome to the new frontiers of scientific as well as updates on innovative and clinically tested formulations.