BolognaFiere Cosmoprof, Informa Markets, and Shanghai Baiwen Exhibition Co. Ltd., the organizers of the event, expressed their high level of satisfaction by highlighting the strategic role of Cosmoprof CBE ASEAN in supporting the growth of the beauty industry across Southeast Asia.
According to Statista, the Beauty & Personal Care market in the ASEAN region is projected to reach a value of USD 36 billion by 2025, with a compound annual growth rate (CAGR) of 3.8% expected from 2025 to 2030. Thailand remains a key regional hub, with the market forecast to grow by 11% in 2025. Other major markets in the region, including Malaysia, Indonesia, the Philippines, and Vietnam, are also experiencing remarkable performance, positioning ASEAN as one of the most dynamic areas globally for beauty industry development.
Over 23,000 visitors from 66 countries and regions attended Cosmoprof CBE ASEAN Bangkok, marking a +20% increase compared to the 2024 edition.
Where do attendees come from? The majority of attendees came from ASEAN countries and the Asia-Pacific region, particularly from Thailand (+20%) and international markets (+16%). The top visiting countries included Thailand, China, India, the Philippines, South Korea, Myanmar, Singapore, and Malaysia.
Visitors explored under one roof the latest products and services presented by more than 2,000 beauty brands, showcased by 650 exhibiting companies from 21 countries and regions, across over 25,000 square meters of exhibition space.
The international presence was also represented by five Country and Group Pavilions (China, Italy, South Korea, the Taiwan Region, and Thailand).
Further enhancing the event’s strong business profile, over 540 high-profile hosted buyers, a +46% increase compared to 2024, attended the show, representing Thailand, ASEAN, Asia-Pacific, Europe, and the Americas. Their presence reinforced Cosmoprof CBE ASEAN Bangkok’s role as a premier platform for business networking, trend scouting, and regional market expansion. Among Asian markets, India stood out as one of the most represented, reflecting its growing influence and active engagement in the ASEAN beauty landscape.
HIGH-QUALITY EDUCATIONAL SESSIONS AND INITIATIVES
Cosmoprof CBE ASEAN was an occasion for in-depth education and updates for stakeholders. CosmoTalks, the educational program of the Cosmoprof network, brought together global thought leaders and experts to explore a range of timely topics, from beauty trends and branding strategies to tech-driven sustainability and ASEAN market entry insights. The contribution of the main partners of the program, such as Future Snoops, BEAUTYSTREAMS, MINTEL, ASEAN Cosmetics Association (ACA), SGS, provided exclusive insights into consumers’ trends and business opportunities in the ASEAN market, as well as sustainability and low-impact ingredients, new packaging solutions, and regulations.
Great participation was recorded during the Spa and Wellbeing Congress, organized in partnership with the Thai Spa Association and focusing on the evolution of the segment in Thailand.
WHAT’S NEXT AT COSMOPROF CBE ASEAN 2026
Stakeholders and beauty industry players are expected to reunite from June 24 to 26, 2026, for the next edition of Cosmoprof CBE ASEAN, which promises significant new developments. Most notably, Cosmopack CBE ASEAN Bangkok 2026 will make its debut. This “show within the show” will spotlight cutting-edge innovations across the entire beauty supply chain, from ingredients and raw materials to packaging, machinery, private label and contract manufacturing, print & label, and full-service solutions.
Bringing Cosmopack to Bangkok is both a natural evolution and a strategic decision, as Southeast Asia is fast becoming a global hub for high-quality manufacturing and technological innovation. The region’s growing influence in the international beauty industry is increasingly evident. In particular, Thailand is widely recognized as a key sourcing destination for natural ingredients and a preferred production site for international beauty brands.
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