NEWS > 11 April 2023

Cosmoprof Awards: What makes a cosmetic product successful?

On 17th March 2023, the winners of the Cosmoprof Awards, the prizes celebrating innovation and excellence in the cosmetics industry, were announced.

The Global Beauty Industry Reference BEAUTYSTREAMS selected the finalist products that were then judged by an international jury, made up of professionals from the cosmetics industry, buyers, designers and R&D experts, retailers, trade associations, trade and consumer press and key influencers.

Let's discover together the motivations that decreed the success of the products and solutions competing in the following categories:

- Hair products
- Skin care products
- Make up products
- Green & Organic
- Nail products
- Personal Care & Body Care products
- Home & Professional Devices & Tools

for HAIR PRODUCTS wins STRAAND (AUSTRALIA)

The innovative Straand Crown Fix Scalp Serum counteracts the phenomenon of hair loss with a concentrated dose of collagen, developed with freeze-dried technology. The jury appreciated the principle behind the product: the ingredients, including lactic acid (a first for the hair-care category) treat the scalp as if it were skin.

Aware of how important scalp health is to hair care, the jury recognized the properties this product can provide. In addition, Straand Crown Fix is a vegan serum, an element that allowed it to win additional points!
 
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image Cosmoprof Awards: What makes a cosmetic product successful?

STRAAND - Straand Crown Fix Scalp Serum

for SKIN CARE PRODUCTS wins TRU HYAL 100 (SOUTH KOREA)

The Advanced Night Repair Capsule product convinced the jury because of its single-serving capsule format, to be taken without water ("so good for the planet"). Available on the market at a super-affordable price, it works on four key areas of skin health, and the results are supported by impressive clinical results.

The ingredients are freeze-dried to be more concentrated and provide intense hydration. Jury members appreciated the format (very convenient, to carry with you at all times) and the transparent formulation, consisting of only four ingredients ("this is a true demonstration of safety").

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TRU HYAL 100 - Advanced Night Repair Capsule

for MAKE-UP PRODUCTS winds ELROEL (south kOREA)

The award goes to Blending Compact Cushion, a compact foundation palette consisting of two patented powders. The product combines two key elements: blemish correction and skin care. It also provides a long-lasting formula (up to 50 hours). The jury appreciated the fact that the two patented powders correct irregularities in skin tone and, at the same time, make it silky smooth, giving it a gentle glow effect.

Another highlight was the natural ingredients: hibiscus flower water, vitamins, royal jelly and 18 other flower extracts not usually found in powder products. Also popular were the 16 available variants/colors (4x4) in cushion format, offering versatile and customized combinations. 

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ELROEL - Blending Compact Cushion

FOR GREEN & ORGANIC VINS NUNAÏA BEAUTY (IRELAND)

Nunaïa Beauty presents GROUND & GLOW SKIN RITUAL SET, a holistic, green and organic product that integrates ethically sourced, upcycling, sustainably farmed ingredients with compostable and carbon-reducing features.

The jury found the set to be environmentally conscious at all stages of the product life cycle. 100% biodegradable, it combines the effectiveness of so-called Super Foods, including mushrooms, to promote healthy, glowing skin. The product's numerous certifications, including Ecocert, vegan and cruelty-free, complete the sustainability package.

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NUNAÏA BEAUTY - GROUND & GLOW SKIN RITUAL SET

FOR NAIL PRODUCTS WINS LONDOWNTOWN INC. (USA)

According to the jury, the Quartz Illuminating Nail Concealer is the equivalent of skin therapy adapted to nails, perfect for daily care when you want to take a break from gels, acrylic polishes and nail art treatments.
 
The product not only nourishes and repairs nails, but also gives a light touch of color, masking any imperfections through the use of special particles that can reflect light. No base or top coat is needed. It is a unisex, vegan, cruelty-free and paraben-free product, ideal for anyone who wants manicured nails without having to put on polish.
 
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LONDOWNTOWN INC. - Quartz Illuminating Nail Concealer

FOR PERSONAL CARE & BODY CARE PRODUCTS WINS TRU HYAL 100 (SOUTH KOREA)

Considering the steady increase in popularity related to women's wellness products, the jury awarded the Inner Beauty Stick & Mist - Intimate Care for Women treatment: a beauty stick and lotion, formulated with active, eco-friendly ingredients suitable for women's most sensitive areas. The product contains no harmful and irritating ingredients (such as fragrances) and combines health and emotional well-being, thanks to a freeze-drying technology useful for preserving the effectiveness of the ingredients.

Jury members appreciated the progressive approach to such a sensitive topic as intimate health and the number of ingredients (only four) that could potentially replace estrogen pills. The fact that it targets menopausal and athletic women was an additional plus.

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TRU HYAL 100 - Inner Beauty Stick & Mist - Intimate Care for Women treatment

FOR HOME & PROFESSIONAL DEVICES & TOOLS WINS REVIVE EXPRESS BEAUTY LIMITED (UK)

The jury awarded the innovative features and top-notch performance of the Seoulista Cryo Cool® Skin Tool, considering it a breakthrough that will revolutionize the category of facial devices for home use, thanks to its plug-and-go format and cryogenic action.

Simple and convenient to use, the tool helps treat major skin blemishes through the effects of cryo-cold combined with the use of dedicated serum. Some members of the panel emphasized an aspect of "democratization," as this device, although designed for home use, is capable of bringing important benefits.
 
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REVIVE EXPRESS BEAUTY LIMITED - Seoulista Cryo Cool® Skin Tool


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