The Cosmoprof Worldwide Bologna 2023 press conference was held today in Milan at STEP, an innovative next-generation space and winner of the Best Location Award 2022.

The site, a futuristic building enlivened by modular spaces and technological setups, best represented the technological and futuristic spirit that will characterize the March edition.

Main protagonists of the Conference: Antonio Bruzzone, General Manager of BolognaFiere, Maurizio Forte, Director of the Made in Italy Promotion of Italian Trade Agency and Benedetto Lavino, President of Cosmetica Italia, Professional Beauty Association. Enrico Zannini, general manager of BolognaFiere Cosmoprof, offered an overview of what is already shaping to be an edition filled with expectations. 

The show will gather under one roof over 2.900 companies (+11% compared to 2022) from 64 countries. Pre-registered visitors to the event up to now are coming from 116 countries and regions. Cosmoprof will attract buyers from 50 countries thanks to the support of ITA, Italian Trade Agency, and its offices that operate in the referent markets for the cosmetic industry.

In addition to a quality exhibition package, Cosmoprof offers a calendar of content and special projects in collaboration with trend agencies and industry experts. From COSMOTALKS, the conference program dedicated to the most current issues in the cosmetics industry to ON HAIR, the shows dedicated to the hair sector.

Confirmed are the traditional appointments with COSMOFACTORY and COSMOTRENDS but also great new features. COSMOVISION, the project dedicated to future trends in collaboration with BEAUTYSTREAMS, HUB45, the new area dedicated to barber trends and the return of BOUTIQUE, the charity project linked to the world of beauty.

Expectations are high for COSMOPROF & COSMOPACK AWARDS, the only contest involving all sectors of the cosmetics industry.

For the first time ever, the winners will be announced during a Cosmoprof Worldwide Bologna gala night, The One and Only Event, that will take place in Palazzo Re Enzo, collocated in the heart of the historic centre of Bologna. The event will be reserved for the international press top buyers and for the companies that have submitted their applications. The soirée will be an exclusive networking moment and an opportunity to discover the best of the beauty cosmetic industry of 2023.

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