Beauty does not stop. We've been saying it for a while now, and we continue to collect stories from businesses in the sector that are working hard to help their communities and their customers.

Production lines have been rapidly converted to increase the availability of gel hand sanitizers, creative fundraising campaigns have been developed and various activities are underway to provide support for those working on the front lines in hospitals and other facilities.

At a time when the main directive is to stay home and when keeping a safe distance is imperative, the beauty companies are finding the better way to reach the heart of the whole community.

Beauty does not stop and shows its best side!