NEWS > 13 January 2020

CUSTOMIZATION AS SELF EXPRESSION – MY.HAIRCARE’S PROPOSAL

When it comes to hair and when the theme is coloring, the hair-stylist is definitely the greatest expert, the one who should have the last word.

Every client wants to feel unique, to have a color with personalized shades that match the colors of their face, a real signature style. Fulfilling this desire is the secret to making every client feel celebrated and pampered, and it is the secret of winning their loyalty.

CUSTOMIZATION AS SELF EXPRESSION – MY.HAIRCARE’S PROPOSAL image 2

It can be a real challenge to maintain a personalized and distinctive color, but what would happen if the hairdresser could create a personalized blend? A unique shampoo to maintain color and highlights? 

My. Haircare presents, My. Color Shampoo a customizable system that blends with each client’s exact color, whether natural or dyed.

Each bottle of shampoo in the line starts with a basic color to make all hair types shine: from white to black, from blonde to red. The various shades can be mixed to create the perfect treatment that can maintain, care for and nourish natural or salon-created highlights. 

All products in the line are PETA certified: cruelty-free, vegan and paraben-free, silicones and sulphates.


Share article:

ABOUT US

Attend the leading beauty event with a unique trade fair concept and discover the benefits of joining the n°1 global beauty community!

Learn more

2024 DIGITAL DIRECTORY

Cosmoprof Worldwide Bologna 2024 hosts over 3,000 exhibitors from more than 60 countries and more than 20 Country Pavilions.

Learn more

TICKETING

Purchase your ticket online at an early bird price within 29 February 2024.

Learn more

Last news

Stay up-to-date on the latest news!

An event by
In partnership with
With the support of
Certified by

COSMOPROF WORLDWIDE BOLOGNA - Made by BolognaFiere Cosmoprof S.p.a. - Registered office: Via Maserati 16, 40128 Bologna (Italy) - R.E.A. 1766978
© 2024 All rights reserved - BolognaFiere Cosmoprof - Privacy Policy - Cookie Policy - TERMS OF USE
Whistleblowing - Organisational, Management and Control Model 231

Designed with by ArchiMedia host: 172.31.46.197 - you: 3.149.25.85

Follow us
Loading, please wait…