What are the trends that most characterise the world’s beauty market? And which of these will take centre stage in the coming years? 

Analysing the new decade - 2020 to 2030 - Cosmoprof Worldwide Bologna will present a preview of the main drivers of a constantly evolving sector, increasingly oriented towards new and more specific consumer demands.

Self expression, personalisation, uniqueness, diversity and inclusion. We are heading towards a market increasingly distant from massification and closer to a tailor-made beauty experience. Innovating translates into personalisation in terms of technology, formula, texture, colour and treatments.

The professional practitioner becomes the link between companies that develop modular products and the clients who rely on them to extend the benefits of treatments with products mixed specifically to their needs. Make-up becomes an expression of the uniqueness of each of us, our hair being dyed with shades created artistically to suit. 

A new, unique and free beauty. Here are some examples of customizable products that we will see in March in Bologna.

MY HAIRCARE - HALL 35