In fact, the contest involves all the beauty sectors, and is increasingly gaining recognition among opinion leaders and key players in the world of cosmetics.

 

Among the 608 proposals, 5 winning companies were for finished product have received the Cosmoprof Awards, on display at Cosmo Perfumery & Cosmetics and Cosmo Hair & Nail & Beauty Salon, based on the innovation of their brands, communication projects, marketability and marketing impact. 5 exhibitors for Cosmopack are the winners of the Cosmopack Awards, rewarding innovation, creativity and attention to sustainability. 28 international experts took part in the jury, among the leading exponents of the sector, who were able to cast their vote.

 

Even the visitors can touch the finalist products. At the Service Center the installation The Store, designed in collaboration with the design agency centdegrès, proposed new beautytech technologies, created by Signify, Elsecorp, Holofil, Viewtoo and Revieve, which allowed the creation of an interactive customer experience, allowing the visitors to test the products and discover materials and exclusive information on the proposals.

These are the winning projects:

 

 

THE SHAMPOO is developed from a concept of skincare, "The scalp beauty". A non-silicon amino acid-based shampoo with a high cleansing function and moisture, which make your hair slip through fingers smoothly.

 

A make-up that enjoys excellent consideration in the market thanks to its long-lasting properties.

 

3 in 1 product that shortens the application time of nail polish. Based on minerals, the product pays attention to environmental sustainability.

 

The first professional organic hair product certified by the COSMOS ORGANIC standard, containing patented phyto-complexes. It contains 97% of raw materials of natural origin and 86% of biological origin.

 

Patented technology with dried molecular drones fed with active post-biotics. The serum, applied to the skin, releases thousands of drones molecules which repair the natural barrier of the skin.

 

 

Revolutionary UV inject printing technology that allows elliptical printing. Reduced time to market without investing in molds.

 

Two small gems with two colors, for two different results: the white gem to hydrate the skin, the black hearts for a purifying action. All the care you need enclosed in a precious stone, a single product with double effect.

 

The first flexible brush that adapts perfectly to the size of the fingers. An object that changes the gestures in the everyday use of an iconic object: the brush.

 

Smart packaging solution that allows you to track the product and protect the brand. The tag is inserted into the packaging during the production process, and with its scan, the consumer accesses all the information of the brand.

 

A product that gives a perfect finish. As a primer, thanks to a hybrid formula slime to powder, it creates a filler-effect base capable of smoothing and evening out the complexion and banishing the shiny look.

 

For the Life Achievement Award, Cosmoprof Worldwide Bologna celebrated an entrepreneur, who has stood out for his talent in renewing the cosmetic industry: Frédéric Fekkai, one of the most important international players in the world of beauty for over 30 years.

Born in Aix-en-Provence, France, Frédéric has quickly reached success in the hair universe. In 1989, Frédéric's modern cuts caught the attention of Bergdorf Goodman, who invited him to open a salon in his famous department store. Frédéric Fekkai Beauty Center immediately became a beauty mecca, as well as the first beauty day spa in the USA.

In 1995, Frédéric Fekkai became a stylist and founder of his own luxury collection.

The brand was purchased in 2008 by Procter & Gamble, and then again in 2015 by Fekkai Brands LLC. During this timeframe, Frédéric Fekkai worked as a consultant, playing a strategic role in bringing the brand name to the top. Frédéric and his wife Shirin launched Bastide in 2017, drawing inspiration from the light and vivacity of Frédéric's birthplace, Aix-en-Provence. The collection is the key product of a boutique in Aix-en-Provence and top retailers in North America, Europe and Australia.

In 2018, Frédéric Fekkai bought his brand again, and he currently works in his salons in major cities, including New York City, Greenwich, Dallas and Palm Beach.

 

For further information, visit https://www.cosmoprofawards.com/en.